Dave Bingham, Company Manager at ConservatoryLand, discusses how homeowners are aspiring to create clutter-free conservatories and how the company’s latest innovation addresses this need, giving them a powerful new selling proposition.
“As the market for “no frills” conservatories becomes increasingly competitive, there are compelling reasons to offer new conservatory ideas. This is the reason we launched MOOD, a unique integrated conservatory speaker system that can be fitted as part of a new conservatory or retrofitted into an existing conservatory roof. The response so far from customers has been tremendous.
For homeowners MOOD represents an exciting new innovation that should capture their imaginations and make the idea of a conservatory even more appealing. Its basic premise is simple; it enables homeowners to fill their conservatory interior space with music rather than large bulky speakers. MOOD is the only integrated conservatory audio system in the market giving ConservatoryLand a clear advantage.
The idea behind the development of MOOD came from our research into trends in the market. Many homeowners, inspired by the possibility of de-cluttering, were looking for clever ways to make the best use of available space and because conservatories are used as family rooms, dining rooms and entertainment areas, anything that made this space work harder was desirable. Our findings also showed that because many families with young children have conservatories there is also a safety consideration when it comes to the purchase decision. Traditional speaker systems in conservatories often have trailing wires that can be a trip hazard. MOOD is unique in that the wires are integrated into the structure of the conservatory making them completely hidden from view. All you see with the MOOD system is the connection point in the wall and stylish speakers that blend seamlessly into the conservatory roof ring beam.
When we were designing MOOD we made sure that the speaker system worked with any player or amplifier that has a standard speaker cable output. This now means that it can be connected to a hi-fi, ipod, mp3 player, amplifier, TV or home entertainment system to provide high quality audio enabling homeowners to create the perfect ambience in their conservatory.
The new generation of conservatories will be very much attuned to the needs of the homeowner and will be designed to make the best use of available space. We know from first hand experience that homeowners are prepared to spend that little bit more on home improvements if it adds significantly to the enjoyment of their home or enhances the re-sale value of the property. We believe MOOD will find a resonance with home owners in both these areas.
Add value and trade up
Ask any property expert and they will always recommend de-cluttering a home to increase its appeal and value. Not only does it make the rooms look bigger but it also gives the impressions of style and taste – always a good area to focus on when trying to sell a house.
ConservatoryLand l is committed to continued product development and providing the products and conservatory accesories that today’s home owners want.
